. Welcome to Map Net Ltd
Target Marketing Support Specialists

. Our mission: save you money on marketing campaigns - either spend less or get a better result.

. We are a specialist Information Technology company, focussed on providing marketing support services in New Zealand.

. We analyse your customer database, in relation to external data, and generate a segmentation report to give you the customer profiles you need to plan a campaign. It's an in-exact science sometimes called geo-demographics.

. We generate lists by selecting records according to your profile, ranked with an index of 'propensity to purchase' the product that existing customers have already purchased. Those records may come from your existing database, or from an entirely independent source.

. We generate graphics to illustrate the process and the result. Often we perceive new characteristics in the data that are hidden in masses of numbers.

. Using related techniques, we can help you plan a new store location. We can show you the effect of bringing another outlet into the mix of an existing array of your stores and your competitors. We can use 'gravity' modelling to generate a visualisation of the region of interest.

psst! by the way we do all kinds of GIS for all kinds of business and government activity..

talk to us about your specific map or geographic IT needs...